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What is an Applicant Tracking System (ATS)?

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Summary: Applicant tracking systems (ATS) are software tools used by employers to streamline hiring.

Applicant Tracking System (ATS)

An applicant tracking system (ATS) is an important tool for businesses. Here we explain its benefits and challenges.

An applicant tracking system is a type of talent acquisition software that employers and HR use to manage and recruit job candidates. The ATS will streamline and manage the onboarding process with automated candidate screening, tracking resumes, and creating a database to access and update candidate information. 

What is an Applicant Tracking System (ATS)

The features of the ATS include automation, AI machine learning, and customization to process large volumes of applications.  Companies are more productive in finding exceptional job candidates and can track various stages of recruitment. It is fast, affordable, and precise, making it one of the most reliable ways for companies to find the right employees. 

A popular Applicant Tracking System (ATS) Workable
A screenshot of a popular applicant tracking system (Workable)

Benefits of Using an Applicant Tracking System

Applicant tracking systems assist businesses with user-friendly and economical recruitment. A closer look at the benefits of using an ATS helps companies invest in their recruitment strategies: 

1. Streamlining the recruitment process

Manually processing resumes and tracking candidates is difficult without the support of a digital system to organize information. The ATS can streamline the recruitment process by screening individual resumes based on selected keywords, converting them into a compatible format, and storing this information in an online database. 

Employers simply access the database to retrieve individual details and follow up on the list of qualifying candidates. Over 90% of Fortune 500 companies use the ATS to streamline the hiring process. 

2. Improving candidate experience and efficiency

Many companies receive large volumes of candidate resumes they cannot manage when posting a job position. Recruiters struggle to follow through with suitable candidates and risk losing talented and skilled individuals. 

ATS facilitates engagement by tracking and executing video interviews, communicating consistently, and organizing data to remember attractive candidates. These functions create a positive impression by improving the candidate’s trust and experience with the company, which is essential for successful onboarding

The ATS supports efficiency by eliminating manual employee selection and poor communication between HR and management. This acquisition platform maximizes resources and prevents time waste, improving the cost-to-time ratio. By creating a hub for document management and performing practices such as background checks, the ATS saves time and keeps businesses compliant with labor laws. 

Challenges and Limitations of an Applicant Tracking System

Although the ATS offers employers a multitude of benefits, it’s not without its challenges, as discussed below:

1. Potential biases in screening

The program’s algorithms may incorrectly reject the applications of qualified candidates because of narrow search criteria or parameters that only match certain skills to the job. If the system detects a gap in experience or believes that an applicant’s current career is incompatible with the advertised job role, their resume will be discarded. They won’t have the opportunity to present their skills and experiences before a manager or have a recruiter look at their application because the software makes the decisions. 

2. Integration with other HR systems

Employers are encouraged to select a system compatible with existing software and infrastructure. In some cases, launching the ATS creates technical issues, preventing businesses from connecting to HR databases or applicants to recruitment websites. Integration problems can limit access to payroll systems or reject resumes because of incompatible formatting. Awareness of these challenges and a proactive approach can resolve integration issues before they become costly. 

Best Practices for Implementing an ATS

The best practices for implementing an ATS can prevent biases, giving all applicants a fair chance during the hiring process. Addressing adoption and integration issues improves the success of using the ATS to find the most qualified candidates. 

1. Selection criteria and deployment strategies

Companies must customize the ATS criteria to align with the hiring process. Once you have determined which stages of recruitment and selection to incorporate, you can add custom metrics to the ATS to track these phases. For example, set the ATS to send automated emails to employees who advance through the recruitment process. 

Clearly define criteria using updated job descriptions and keywords for rapid candidate screening. This will reduce the possibility of rejecting the resumes of applicants who are a good fit. 

Employers are encouraged to regularly update the system to align with new job descriptions and changes to the recruitment stages. The data within the ATS must be reviewed to identify errors, and all recruiters must be trained to execute the system correctly. 

2. Case studies and success stories

One of the largest global e-commerce providers, Amazon, integrated an ATS to keep up with its rapid expansion. As the company grew and received thousands of applications for job openings, it required a digital management solution that was flexible and scalable. The introduction of an ATS could streamline the recruitment process, allowing the company to overcome challenges such as delays and the accuracy with which candidates were matched to job roles. The tracking system continues to provide efficiency, effectiveness, and adaptability based on the growth of the business. 

Using Applicant Tracking Systems

The ATS is a robust tool for simplifying and streamlining the hiring process. It offers features such as automation, candidate databases, and custom metrics to match high-quality candidates to jobs. Employers can eliminate manual measures of screening and engagement with candidates by making the most of an applicant tracking system. 

Cost of an Applicant Tracking System (ATS)

The cost of an Applicant Tracking System (ATS) can vary widely depending on the features, scalability, and the specific needs of the organization. Generally, small businesses might find ATS solutions starting at around $60 to $100 per user per month, while larger enterprises could see costs ranging from $250 to $3,000 per month or more, depending on the number of users and the complexity of the system. Some ATS providers also offer tiered pricing models that include additional features such as advanced analytics, AI-driven candidate matching, and integration with other HR tools, which can increase the overall cost. Additionally, there may be one-time setup fees, training costs, and ongoing maintenance expenses to consider. Companies should carefully evaluate their requirements and budget to choose an ATS that provides the best value for their investment. 

FAQ

ATS improves the hiring process by automating and streamlining various HR functions, from matching the best candidates to the job role to setting up interviews and updating candidates on their progress. For recruiters, the ATS can hire individuals more efficiently as all applicant information can be accessed from a central location. The ATS database organizes information and automates time-consuming administrative tasks, including manually tracking and screening resumes.

The first step to choosing the right ATS is to identify your pain points. If the company is struggling to find talented candidates, choosing an ATS with AI for optimized job descriptions and profile creation can address this issue. If candidate engagement is lacking, systems that offer personalization through consistent communication, email updates, and reports can provide the best value. Lastly, companies must be equipped to integrate the selected ATS with existing digital technologies for its successful implementation.  

Marcel Deer
Marcel Deer

Business Content Strategist

Marcel is an experienced journalist and Public Relations expert with an honours degree in Journalism and bylines with a range of major brands.

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