Doing Business in the United States
Do you want to expand your business into the United States or hire employees there? Here are some key things you need to know about a United States expansion.
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USA Economy Overview
Currency
$ United States Dollar (USD)
Working hours
40 hours/week
Public/bank holidays
10 public holidays
Capital
Washington, D.C.
Languages
English
Population
340.5 million
Minimum hourly salary
USD $7-$17 depending on the state
Tax year
1st Jan – 31st Dec
Date format
MM/DD/YYYY
Misclassification penalties
Penalties for misclassification may include back-payment of minimum wage, overtime, paid vacation, pension and employment insurance contributions. Interest of 10% or 20% may be applied, as well as punitive damages in seriouss cases.
Fun fact
The United States has the world’s largest economy. It is often called an economic powerhouse.
The United States is a huge player in the global economy. It is well known for its strong and diverse economic environment. As of 2023, the Gross Domestic Product (GDP) grew to approximately $27.4 trillion, proving that the USA has a solid and stable growth pattern. There are several key industries that are driving this economic powerhouse which include technology, financial services, healthcare, and manufacturing, all of which are supported by a highly skilled labor force of over 167 million people.
The nation has a large population of 341.5 million with a significant urban concentration of 82.9%, which shows a high potential consumer base. The labor market remains strong with an unemployment rate holding steady at 3.8%. It is also important to note that the U.S. has a youthful demographic, with a median age of 38.1 years, which is in alignment with a unique and forward-thinking business culture. These factors combined together are what makes the U.S. an attractive location for business from around the globe to grow and invest in.
Overview of USA's Economy
If you’re considering expanding your business to the United States, the reasons are clear. The nation’s economy is vibrant with a diverse and dynamic commerce driven by innovation, low unemployment, and a robust financial system.
The United States has the world’s largest economy, with a GDP of approximately $25.46 trillion as of 2023. The U.S. economy is diverse, highly developed, and largely driven by the service sector, which accounts for about 80% of its GDP. Key industries include technology, financial services, healthcare, retail, and manufacturing.
Key points about the U.S. economy:
- Economic system: The U.S. operates under a mixed market economy, combining elements of both capitalism and government intervention.
- Workforce: The U.S. has a large, skilled, and productive workforce, with an unemployment rate of around 3.5% as of March 2023.
- Innovation and entrepreneurship: The U.S. is known for its strong culture of innovation and entrepreneurship, with a thriving startup ecosystem and world-class research institutions.
- Global trade: The U.S. is a major player in international trade, with significant imports and exports. Main trading partners include China, Canada, Mexico, Japan, and Germany.
- Financial markets: The U.S. is home to the world’s largest financial markets, including the New York Stock Exchange (NYSE) and NASDAQ.
Activity and employment have exceeded expectations and the disinflation process has proven less costly than most feared. The U.S. is the only G-20 economy whose GDP level now exceeds the pre-Pandemic level.
However, as with any new market, it’s crucial to understand the intricacies and nuances before making your move.
Taxes
Employer Tax: 8.25% – 13.65%
Social Security
6.2%
Medicare
1.45% (+0.9% for wages exceeding $200,000)
FUTA Tax
6% (on the first $7,000)
Employee Tax: 7.65% – 8.55%
Social Security
6.2%
Medicare
1.45% (+0.9% for wages exceeding $200,000)
Income Tax
Income taxes in the United States are levied on the worldwide income and ranges from 10%-37%.
Gross Income
Up to $11,925
$11,926 – $48,475
$48,476 – $103,350
$103,351 – $197,300
$197,301 – $250,525
$250,526 – $626,350
More than $626,351
Tax Rate
10%
12%
22%
24%
32%
35%
37%
Business Regulation in the United States
If you are considering doing business in the United States you must have a strong understanding of the legal framework that governs all business practices here. The U.S. business environment is regulated at federal, state, and local levels, with laws and regulations designed to ensure competitive markets and protect consumers, employees, and the environment.
Federal Compliance
At the federal level, businesses must adhere to regulations from agencies like the Securities and Exchange Commission (SEC) for financial practices and reporting, the Environmental Protection Agency (EPA) for environmental standards, and the Federal Trade Commission (FTC) for consumer protection. The Internal Revenue Service (IRS) oversees corporate taxes, and the current federal corporate tax rate is 21%.
State and Local Regulations
States can set their own regulations on sales tax, which vary between 0% to over 7%, and on corporate income tax, with rates ranging from 0% to 12%. Local jurisdictions may also choose to impose additional taxes or regulations, especially when it comes to property and employment.
Employment Laws
The U.S. Department of Labor enforces federal labor laws concerning fair labor standards, workplace safety, and workers’ compensation. The Fair Labor Standards Act (FLSA) sets minimum wage, overtime pay eligibility, and child labor standards. As of 2026, the federal minimum wage remains at $7.25 per hour, although many states and cities have higher local minimum wages.
Read more about employment regulation in the US in our comprehensive US hiring guide.
Other Important Acts to Consider
- The Americans with Disabilities Act (ADA) ensures that people with disabilities are given fair employment opportunities.
- The Family and Medical Leave Act (FMLA) allows eligible employees of covered employers to take unpaid, job-protected leave for specified family and medical reasons.
- The Sarbanes-Oxley Act (SOX) is applicable to publicly traded companies and enhances corporate transparency and increases penalties for corporate fraud.
Benefits of Doing Business in USA
The United States offers a very beneficial environment for many businesses, which is characterized by a stable economy, strong legal systems, and vast market opportunities.
Strong Economic Stability
The U.S. economy is the largest in the world, providing businesses with a reliable and predictable market environment. A GDP growth rate of 2.5% in 2023 proves that there is a consistent upward growth trajectory, which is providing businesses with the confidence to invest and expand.
Access to Global Markets
Located at the crossroads of international trade routes with extensive trade agreements throughout the world, the U.S. offers unmatched access to global markets. This advantage allows businesses to export and import goods and services and tap into a global customer base.
Innovation and Technology Hub
The U.S. is a leader in innovation and technology. This industry is driven by a highly skilled workforce and cutting-edge research and development facilities. Businesses can benefit from this innovative culture, which encourages the development of new products and services.
Diverse and Skilled Labor Force
With a labor force of over 160 million, businesses have access to a huge pool of talented and highly educated individuals. This diverse workforce is important for boosting creativity and innovation in business practices and solutions.
Business Expansion Options in USA
There are many different methods for a business to choose from when looking into expanding into the U.S. market. Here are a few to consider:
United States Employer of Record (EOR)
An EOR allows companies to legally employ staff in the U.S. quickly, without having to establish a local entity. It manages all legal, HR, and compliance responsibilities, and is ideal for companies that need a fast, low-risk market presence but it also means that they give up some operational control.
Professional Employer Organization (PEO)
A PEO allows for quick entry into the U.S. market by handling employee hiring and HR tasks without the necessity of a legal entity. This option is best suited for businesses looking at minimal initial investment but it results in less control over the workforce and operations.
Subsidiary Incorporation
A subsidiary acts as a separate legal entity from the parent company. It offers operational independence, which can enhance local credibility, and limit legal and financial liabilities to the subsidiary. This is an ideal option for long-term, large-scale operations. In the US, international companies usually incorporate via a corporation, rather than a limited liability company.
Branch Registration
A branch registration allows you to operate not as a separate entity but as an extension of the parent company. This allows for direct control over operations and alignment with corporate goals while exposing the parent company to increased regulatory complexity and liability in the U.S. market.
Business Opportunities in the United States
The U.S. market offers an environment that is rich with numerous exciting business opportunities. It has good economic strength and a healthy culture of innovation. For companies that are considering expansion, the technology sector stands out with its global leadership in software, biotechnology, and green energy, providing an optimal space for businesses that thrive on cutting-edge innovation. Also, the healthcare sector promises substantial growth opportunities that are being driven by an increasing demand for services and products, particularly in biotechnology and health IT.
The consumer goods market also offers unlimited potential due to America’s large consumer base. From luxury brands to everyday items, businesses can tap into a market that is eager for a broad spectrum of products, catering to a wide range of tastes and economic capabilities. Plus, there is a rejuvenated interest in the U.S. manufacturing sector, which has been boosted up by governmental incentives and a national focus on enhancing domestic production.
| Business Opportunity | Reason |
|---|---|
| Technology and Innovation | The US is a global leader in technology and innovation, with a thriving startup ecosystem, world-class research institutions, and a highly skilled workforce. The country’s expertise in areas such as artificial intelligence, blockchain, and cybersecurity, along with its strong intellectual property protections, create significant opportunities for tech companies. |
| Healthcare and Life Sciences | The US has the world’s largest healthcare market, with a growing demand for innovative products and services. The country’s aging population, coupled with its focus on research and development in areas such as personalized medicine, medical devices, and digital health, create opportunities for businesses involved in healthcare delivery and technology. |
| Renewable Energy and Sustainability | As the US works towards reducing its carbon footprint and promoting sustainable practices, there are significant opportunities for investment in renewable energy projects, green building, and eco-friendly products and services. The country’s abundant natural resources, along with supportive government policies and incentives, make it an attractive market for clean energy and sustainability-focused companies. |
| E-commerce and Retail | The US has one of the most developed e-commerce markets in the world, with a high level of online shopping adoption and a sophisticated logistics infrastructure. The country’s large and diverse consumer base, along with its strong purchasing power, create opportunities for retailers and e-commerce companies looking to expand their presence in the market. |
| Advanced Manufacturing | The US is a leader in advanced manufacturing, with a focus on areas such as aerospace, automotive, and robotics. The country’s skilled workforce, coupled with its investment in research and development and its strong supply chain networks, create opportunities for businesses involved in high-tech manufacturing and related services. |
Successfully entering and thriving in the U.S. market requires a detailed understanding of regional differences and consumer behaviors. Companies must be able to navigate this competitive environment and align strategically with the American consumer and business way of thinking. This approach is essential to take advantage of the extensive growth potential and ensure long-term sustainability in one of the world’s biggest economies.
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