Doing Business in Germany

Do you want to expand your business into Germany or hire employees there? Here are some key things you need to know about a Germany expansion.

Germany Economy Overview

Currency

€ Euro (EUR)

Working hours

36-40 hours / week

Public/bank holidays

9 days per year
 

Capital

Berlin

Languages

German

Population

84.6 million

Minimum hourly salary

€ 12.41
 

Tax year

1st Jan – 31st Dec

Date format

DD/MM/YYYY

Misclassification penalties

Fines between €30,000 – €500,000 plus up to 5 years imprisonment and personal liability for each employee’s social contributions

Fun fact

There are over 300 different kinds of bread and 1,000 types of sausages in Germany.

Germany, the largest economy in Europe and the fourth largest in the world offers good market potential for companies aiming to expand. Its strong economic foundation, excellent location, and solid infrastructure make it an attractive place for business. Today, Germany’s favorable business ranking results from the World Bank’s Doing Business report recognize Germany’s efficient regulatory environment and ease of business.

Business Culture in Germany

Expanding on the crucial aspects of German business culture depends on analyzing the formalities that define professional relationships and the norms within the German market. Such awareness benefits business survival and fosters better and more productive relationships.

German punctuality is a courtesy and an essential part of business etiquette. Meetings, interviews, and deadlines must be adhered to. Adherence to punctuality expresses respect for the other person’s time and portrays reliability and devotion regarding business meetings. Late arrival can also disrespect and damage the business’s first impressions and future. Therefore, slightly early arrival for appointments, starting when scheduled, and demonstrating to your German associates that you appreciate their time is acceptable.

German business culture is also more formal than that of other countries. This formality is revealed by using titles and last names in the work situation. Titles in academic contexts, such as “Dr.” and “Prof.”, are more significant and should always be used while addressing or referring to a person. This degree of informality is also carried through in written communication, where the salutations and closings in emails and letters must be formal.

In Germany, business culture emphasizes accuracy, attention to detail, and thorough planning. Meetings, presentations, and projects are organized with a focus on facts, figures, and clear arguments. Spontaneity and improvisation are discouraged, while long-term planning and goal clarity are highly valued.

ValueImplication
Accuracy and attention to detailDetailed organization of meetings, presentations, and projects involving facts, figures, and concise arguments
Careful planning and long-term orientationGermans are not spontaneous and do not appreciate improvisation

The German business culture also values clear and transparent communication. Germans prefer straightforward, precise, clear communication, communicating the point without additional frills or vagueness.  While deliberating and negotiating, the parties must openly express their stands, concerns, and requests. However, candor is always realigned with courtesy.

Taxes

Employer tax: 15% – 30%

Social Security

19.9% – 20.9%

Employee tax: 14% – 18%

Social Security

20.9% – 22.9%

Income Tax

Rate

  • 0%
  • 14-42%
  • 42%
  • 45%

Single Band

  • Up to €10,347
  • €10,348 – €58,596
  • €58,597 – €277,825
  • Over €277,825

     

Married Band

  • Up to €20,694
  • €20,695 – €117,192
  • €117,193 – €555,650
  • Over €555,650

Tax in Germany

The tax environment in Germany is a complex mix of components that must be dealt with comprehensively. Germany’s advantage is that it has a rather stable tax environment compared to most other European countries: The German tax system is built to support a social market economy. It mainly comprises several key taxes, which businesses should consider when planning their financial strategies.

The corporate tax rate in Germany is about 15% and is charged from company profits (excess of income over expenses). In addition to the standard corporate tax of 15%, companies must also pay a solidarity surcharge of 5.5% of the corporate tax, which was implemented to fund the costs of integrating the eastern states after reunification. When the business tax/municipal trade tax is included, this means an effective corporate income tax rate of around 30%.

The solidarity surcharge is supposed to be a temporary measure. Still, it has been imposed for many years as an example of the national priorities’ble character of tax legislation.
Apart from corporate tax, a German operating business faces a municipal trade tax, which varies considerably from one municipality to the other. The trade tax rate is calculated using the municipal multiplier (Hebesatz) and a standardized rate, which results in effective rates that usually vary from 8% to 20% of earnings before interest and taxes. This variation highlights the role of location in business tax strategy planning since the particular municipality selected as a site of operations can greatly reduce the overall tax burden.

Germany’s added tax (VAT) is another essential part of the tax system, with a 19% standard rate. This rate applies to almost all goods and services and is an important source of state income. Certain items like food, books, newspapers, and essential services are subject to a lower VAT rate of 7%. Reduced rates are intended to promote consumers to critical goods and services and are a policy priority in the tax system.

Business Compliance and Incentives in Germany

Businesses operating in Germany should be familiar with all their compliance obligations while operating there. This includes the core taxes outlined and any payroll taxes, social security contributions, German Works Council obligations, and potential environmental taxes relevant to the business type. Germany provides several tax incentives to stimulate investment in certain industries, areas, or activities. 

To aid R&D activities, there are enormous tax benefits to promote creative thinking in the German economy. The rest of the incentives are associated with investments in renewable energy and companies operating in areas related to social and economic underdevelopment.

In Germany, tax planning requires a strategic approach considering present tax liabilities, prospective legislative alterations, and ways to maximize tax advantages. The system’s complexity emphasizes the significance of professional advice in understanding German tax law and selecting measures to manage proper tax liabilities and maximize businesses’ benefits.

Expansion Options in Germany

Germany Employer of Record (EOR)

Another option is to hire employees in Germany via an Employer of Record solution. This means that a international HR company with a Germany-based entity hires and pays your employees on your behalf

The Germany EOR becomes the official legal employer of your Germany team. This method is fast and efficient, making it perfect for companies that need to quickly deploy staff on the ground. 

An EOR handles payroll, benefits, taxes, and compliance with local labor laws, allowing businesses to focus on their core activities. They may also provide additional services, such as Germany talent acquisition and visa support. 

Note, under the ‘AUG’ legislation, there is usually a limit on employment by an EOR in Germany of 18 months. 

Learn more about EOR in Germany

Recruitment Agencies

Recruitment agencies in Germany help businesses expand by connecting them with skilled local talent across various industries.

Remote People provides recruitment solutions that simplify hiring and ensure compliance with German labor laws.

For businesses looking to grow in Germany, Remote People offers the expertise and resources needed to build a local workforce quickly and effectively, making it a practical solution for market expansion.

Learn more about Recruitment Agencies in Germany

Germany Professional Employer Organization (PEO)

Partnering with a professional employer organization (PEO) allows companies to employ local staff in Germany without the need to establish a legal entity. This approach is quicker and less expensive, making it ideal for businesses testing the German market or those with limited operations.

PEOs handle administrative tasks and ensure that companies comply with German regulations, reducing the complexity and risk associated with hiring local employees. Some German PEOs also provide additional HR services, such as recruitment or payroll outsourcing

Subsidiary incorporation

Companies in Germany can use several legal forms, such as a GmbH (limited liability company), AG (joint-stock company), or UG (entrepreneurial company). The decision depends on your business requirements, the liability you want to assume, and the capital you will invest. Registration with the local commercial register, Chamber of Commerce and Industry, and tax office is also required.

Branch registration

International businesses seeking to register their company as an employer in Germany, or otherwise do business as a ‘branch’, can also register with the authorities in Germany. Note any company doing so will become subject to corporate income tax in Germany if they are considered to be operating a permanent establishment

Exploring Opportunities in Germany

Germany, as Europe’s largest economy and a global leader in innovation and technology, offers a wide range of attractive business opportunities for investors and entrepreneurs. The country’s highly skilled workforce, robust infrastructure, and supportive business environment have created a conducive ecosystem for businesses to thrive across various sectors.

Business OpportunitiesReasons
Renewable EnergyGovernment commitment to energy transition, ambitious renewable energy targets, strong R&D capabilities
Industry 4.0 and AutomationAdvanced manufacturing expertise, high-tech infrastructure, supportive government policies
Healthcare and Life SciencesAging population, world-class healthcare system, cutting-edge research and innovation
Automotive and Electric MobilityLeading automotive industry, government support for electric mobility, strong supply chain networks
Information and Communication Technology (ICT)Highly skilled workforce, thriving startup ecosystem, increasing demand for digital solutions

Germany’s commitment to its energy transition (Energiewende) creates strong opportunities in clean energy sectors like wind, solar, and hydrogen power. With advanced manufacturing expertise and high-tech infrastructure, the country is also a leader in Industry 4.0, especially in automation, robotics, artificial intelligence (AI), and the Internet of Things (IoT).

Additionally, Germany’s aging population and world-class healthcare system offer growth prospects in the healthcare and life sciences sectors, particularly in biotechnology, medical devices, and digital health. The country’s renowned automotive industry, government support for electric mobility, and robust supply chain networks also present significant opportunities in the electric mobility sector.

Germany’s skilled workforce, thriving startup ecosystem, and increasing demand for digital solutions fuel opportunities in the ICT sector, including software development, cybersecurity, and cloud computing. Combined with its political and economic stability, strong intellectual property protection, and strategic location in Europe, Germany remains a prime destination for investors and businesses looking to expand.

Any company looking at expanding into Germany should seek professional advice about their best expansion options.