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HomeToGo: Scaling APAC hiring through Covid, entity-free

When HomeToGo accelerated its Asia-Pacific push in 2019, it needed to scale local headcount country-by-country without the cost and time drag of separate legal entities. Remote People’s EOR carried the hiring through Covid and beyond.

Sectors  Travel · Vacation Rentals · Marketplace

Challenge  Scale Asia-Pacific headcount country-by-country through the pandemic — without the cost and time drag of separate legal entities.

HomeToGo: Scaling APAC hiring through Covid, entity-free -

Location

Germany

Industry

Real Estate

Company size

350+

Founding Year

2014

With Remote People since

2019

Home2Go, a vacation home rental service, was able to use Remote People Employer of Record to manage the complexity of the early pandemic days.

HomeToGo sets up travelers in vacation homes, cabins, beach houses, apartments, and condos all over the world. They also target the more intrepid among us: Houseboats, castles, farm stays, glamping, you name it — they’re the go-to platform for adventurous accommodation options.

HomeToGo: Scaling APAC hiring through Covid, entity-free -

HomeToGo’s pre-Covid APAC expansion plan

Founded in 2014 and in partnership with dozens of international travel apps and websites, 2019 was the year that HomeToGo decided to light a rocket under its Asia-Pacific expansion.

They sought a flexible international hiring solution. They needed to easily scale in each international location to reflect local demand, and the time-consuming and expensive prospect of setting up separate legal entities in every international location did not appeal.

This is where Remote People’s Employer of Record solution came in. An Employer of Record— becomes the local employer of record for an international business in any country or region it wishes to operate in.

Remote People handled employment contracts, payroll, and employee taxes for HomeToGo in China, Japan, Australia, and South Korea, while the employees themselves managed HomeToGo’s day-to-day operations.

Our industry moves fast. We need to be ready to support our customers wherever they choose to go on vacation.

By using an EOR solution, we were able to match our global staffing needs with rapidly evolving demand. Remote People enabled us to do this quickly — and cost-effectively —without the need to set up and close local entities.

Dr. Patrick Andrae Co-founder and CEO of HomeToGo

How Covid rewrote the global travel market in weeks

When the pandemic hit in early 2020, many companies in the travel industry were left scrambling.

Not HomeToGo.

EOR meant HomeToGo could be nimble — it could respond quickly to changes in demand due to lockdowns and travel restrictions. It wasn’t ‘locked in’ to anyone overseas market.

With Remote People’s support, HomeToGo was able to restructure its Asia-Pacific operations with speed, reducing its presence in some places, while ramping up its operations in other countries as international travel resumed. HomeToGo was then able to hire staff in new locations — ThailandFranceSpain, and the Netherlands — without needing to worry about slow company set-up and bureaucratic processes.

Going from strength to strength, October 2021 saw the company managing a successful IPO on the Frankfurt Stock Exchange.

Why EOR let HomeToGo scale up and down with demand

Summing up his experience, HomeToGo co-founder and CEO, Dr. Patrick Andrae, put it this way:

“Our industry moves fast. We need to be ready to support our customers wherever they choose to go on vacation.

By using a global EOR solution, we were able to match our global staffing needs with rapidly evolving demand. Remote People enabled us to do this quickly — and cost-effectively —without the need to set up and close local entities.”

About Remote People

Remote People help businesses expand, recruit and hire in 180+ international locations. Remote People handles all employee payroll, benefits, and tax compliance on behalf of international enterprises, saving them up to 85 percent on the cost of international hires.

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